Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Bio-D
4955 products
Brown Bag
4955 products
Moma
4955 products
Nurofen
4955 products
Wholebake
4955 products
Doves Farm
4955 products
Divine
4955 products
Kiddylicious
4955 products
Trek
4955 products
Clipper
4955 products
Cymex
4955 products
Equal Exchange
4955 products
Tints of Nature
4955 products
Wedderspoon
4955 products
Properchips
4955 products
Fairtrade
4955 products
Nairns
4955 products
Dragonfly
4955 products
Organico
4955 products
Seed & Bean
4955 products
Sunita
4955 products
Yogi Tea
4955 products
Bear
4955 products

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