Soylent
The main tenet of Soylent was that eating a balanced, healthy meal shouldn't be challenging or expensive. Their co-founders first came together in 2013, when they shared a workspace and lived off of frozen dinners and ramen noodles. Co-founders Matt Cauble, John Coogan, and David Renteln, along with Soylent's creator Rob Rhinehart, came up with the concept for the meal replacement product as an experiment. They speculate that cooking could be made simpler. After all, they were software engineers and wanted to create better food for themselves.
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